Strategy
120+ Websites Delivered Through a White-Label WordPress Partnership
For approximately five years, Black Cap IT has worked behind the scenes as Cherry Marketing’s extended WordPress development team.
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The challenge
More client projects shouldn’t automatically mean more permanent development headcount.
Cherry needed reliable WordPress development capacity to support its growing client pipeline.
Workloads changed from month to month, creating the need for a technical partner that could increase development capacity during busy periods and scale it back when demand normalised.
The partnership
Cherry owns the client relationship. We handle the development.
Black Cap IT works as Cherry’s extended white-label WordPress development team.
Our developers work through Cherry’s Project Manager and deliver development work for its client projects while fitting into the agency’s existing processes.
We support
- WordPress Development
- Figma to WordPress
- Front-End Development
- Elementor Development
- Custom Functionality
- Bug Fixing
- Website Updates
WHITE-LABEL MODEL
CHERRY MARKETING
CHERRY’S CLIENTS
FLEXIBLE CAPACITY
Development capacity that follows the pipeline.
Normal Demand
~80 development hours/month
Project Surge
Additional capacity added
Demand Normalises
Capacity scales back
Cherry gets access to the development capacity it needs without maintaining equivalent permanent technical headcount internally.
Outcome
Over approximately five years, BCIT has helped Cherry deliver more than 120 websites.
As Cherry grew through rebranding, acquisitions and broader business expansion, Black Cap IT continued adapting its development support to changing project volumes.
Technology
- WordPress
- PHP
- HTML/CSS
- JavaScript
- Figma
- Elementor
120+
websites delivered
~5 Years
of partnership
~80 Hrs/Month
On-Demand
On-Demand
capacity scaling
Growing your agency without wanting to grow your development payroll at the same pace?
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